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Bra Plus Size - The Spotlight On The Best Brands

Bra Plus Size - It’s a scenario many of us have experienced at one point or another – standing in the lingerie section and surveying racks and racks of bras and lingerie that seem to go on forever.

bra plus size

When it comes to variety, department stores are hard to beat - especially if you like shopping in person.

Seamless bras, t shirt bras, minimizer bras, underwire bras, sports bras - the landscape of intimate apparel can be overwhelming.

With so many types of bras, which brands are the best for curvy silhouettes?  For DD+ bra sizes?  For everyday or specialty wear? 

Below, our top picks of the best lingerie brands that cater to plus sizes - from the everyday sensible to the unequivocally splurge-worthy.


Bra Plus Size - Amazing Brands

Wacoal Bras – one of North America’s most in-demand lingerie brands that has skyrocketed to popularity, Wacoal is the brassiere of choice for curvy and full-busted women everywhere.

Offering a hard to resist combination of luxury and quality with a beautiful fit, Wacoal lingerie manufactures a variety of full bras and plus size bras for virtually every need and occasion.

Designed specifically for fuller breasts with a generous fit that’s tailored for maximum comfort and support, it’s easy to see why this intimate apparel manufacturer enjoys such a devoted following.

With an ever expanding collection of specialty brands that include b.tempt’d, Goddess, Freya, and Elomi, the Wacoal line of bra plus size favorites caters to bra sizes D through K.

Best-Selling Bra - an Undie Award Winner featured on The Today Show,  Wacoal bras’ embrace lace underwire bra has beautiful stretch floral embroidery on the cups, back and sides, with wide set straps.  Sizes super soft, stretchy nylon spandex cups with a subtle lace trim insert.  Cup sizes B through DDD.


Prima Donna Bras - specializing in high-end beautifully constructed bra plus size styles that are as close to hand-made as you can get, this Belgian owned intimate apparel manufacturer enjoys a reputation as one of the world’s best luxury lingerie choices for curvier silhouettes.

With a focus on the needs of full-busted women, from D cups to J cups, Prima Donna offers European lingerie styling in luxurious laces and imported fabrics that not only look gorgeous but fit comfortably and stand the test of time.

Roomier stretchy bra cups combined with super soft support panels and padded straps constructed for fuller bustlines make these bras a top ten favorite of lingerie lovers everywhere.

Best-Selling Bra - Prima Dona’s Deauville bra. This popular underwire brassiere combines a luxurious look with a superb fit. Cleverly constructed 3 part embroidered bra cups and wider set straps, in sustainable fabrics. Available in sizes 40D to 46H.


Fruit of the Loom - a tried and true basic bra plus size that stands the test of time, this American lingerie manufacturer is popular for all the right reasons.

The secret? Simple, no fuss no muss bra styles in stretchy cotton, super soft microfibre and spandex blend fabrics that are lightweight and supportive, making them a great choice for cool casual everyday and weekend wear.

Designed for comfort and durability, Fruit of the Loom bras are pretty, practical brassieres with minimal detailing.

Favorite features include seamless sides, wider elastic bra bands, tapered straps, and tag free bras for an overall more comfortable fit.

Though sizing is limited to 42dd in a narrow range of styles and colours, select multipack bra and lingerie basics offer a great way to save money.

Online stores offer a great selection of plus size bras, full figure bras, and plus size intimate apparel -

  • Herroom Lingerie carries up to a J cup
  • Macy's carries up to 44H
  • Nordstrom's carries up to 52JJ

Playtex Bras - from the world famous Cross Your Heart Bra to the easy fitting 18 Hour Bra, Playtex bras enjoy a cult-like popularity that has lasted for well over 50 years.

An under the radar lingerie favorite for practical and pretty everyday wear, Playtex enjoys a rock solid reputation for classic full figure bras in an extended range of regular and hard to fit sizes to 54 DDD.

With comfortable style fundamentals like padded straps designed to stay comfortably in place and alleviate shoulder stress, soft stretchy bra bands, wider bra cups, and deeper side support to smooth unsightly bumps and bulges, Playtex plus size bras are constructed for comfort and reliability from every angle.

Best-Selling Bra - The Original Playtex 18 Hour Bra.  A best-selling lingerie favorite since the 1970s, this wireless bra is strong, supportive, and stretchy with 2 part seamed cups and a wider bra band.  Available in sizes 34D through 54DDD.